June 1-7, 2026 · All brands · Prepared for Morgan Jordan
Reporting window: June 1 to 7, 2026. Seven days only. Every number and every year-over-year comparison on this page covers these seven days, not the month or the year to date.
$541K
Completed Revenue
about flat, +1% vs 2025
1,726
Inbound Calls
down 13% vs 2025
632
Jobs Booked
up 26% vs 2025
$64.2K
Ad Spend
6.7% under pace
8.4x
Blended ROAS
paid only 4.8x
11.9%
Adv % of Revenue
paid only 20.8%
By Brand · June 1-7
Blended ROAS and Adv % include organic search and the existing-customer line, which carry no ad spend, so they read stronger than paid alone. The honest paid-media figures are 4.8x and 20.8%. Sherlock paid spend is understated by a ledger lag; the live figure is closer to $6,000.
Channel Mix · Year over Year · June 1-7
Channel mix splits the same revenue by the marketing source that produced the lead, not by brand. It shows where demand comes from and which sources are growing or shrinking. Leads are the Power BI definition, calls plus web forms, chat, and Schedule Engine; the call-driven channels are Main Line, Outbound, and LSA.
Leads by channel · volume
Total sales by channel · value
Leads use the Power BI definition, which counts web forms, chat, and Schedule Engine plus phone, so they are not the Service Titan inbound calls in the brand chart above. Jobs here are completed, not booked. Across all channels, leads run 2,003 vs 2,225 (down 10%), total sales $523,420 vs $479,783 (up 9%), completed jobs 531 vs 466 (up 14%). Ranked by sales; smaller channels omitted.
Acquisition drives the gain. Website and SEO, Paid Search, LSA, and Outbound are all up in sales value. Together they more than offset the rest of the mix.
The existing book is the drag. Main Line carries more leads but sales fall 51%, from $178K to $87K. The legacy phone book keeps losing value, the same erosion we have been tracking.
Direct Mail reads down by timing, not weakness. DRAIN59 is only days old in this window. It should climb as the campaign matures.
Calls to Booked by Channel · June 1-7
Service Titan phone funnel, current week. Inbound calls to booked, with book rate as the conversion read. This counts phone only, so it is a tighter meter than the Power BI leads above. Lead calls are shown in grey as indicative; the tagging is inconsistent, so book rate off inbound calls is the number to trust.
Book rate by channel · phone calls that booked
Channel
Calls
Lead Calls
Booked
Book %
Jobs
Main Line
616
92
68
11%
122
Google LSA
182
94
60
33%
119
Website
141
48
33
23%
105
GBP
137
35
23
17%
38
Paid Search
121
52
33
27%
69
Outbound
79
16
15
19%
87
Direct Mail
88
8
7
8%
14
Total
1,726
398
270
16%
632
Book rate is bookings divided by inbound phone calls. Main Line shows the most calls at the lowest rate because those are largely existing customers calling for service and scheduling, not new demand, so it is not compared head to head with acquisition channels. The conversion strength sits in LSA and Paid Search.
What the week says
Bookings up, calls down, revenue flat. Inbound calls are down 13%, but booked calls are up 23% and jobs up 26%. We are converting more of less. Completed revenue is flat at +1% because completions lag the booking growth, so revenue should follow as these jobs invoice.
Mauzy carries the week. 60% of revenue and the most calls, at a healthy 5.5x return.
Ideal is the low-cost engine. $65K of revenue on $97 of spend; it books through the other brands.
Sherlock is the rebuild. Smallest brand, now on a Brand-only relevance test in its learning phase. Judge it on booked and completed jobs in Service Titan, not platform value.
Spend, pacing & a caution
Ad spend is $64.2K against a $258K monthly target, 6.7% under pace at day eight.
Mauzy paid search and LSA pace near target with strong returns; two LSA lines run hot and will overspend if unchanged.
Sherlock paid is light by design while the Brand-only test runs.
Read lead calls with care. They show down 57%, but that is a tagging change, not lost demand. Inbound calls, the real volume, are down only 13%.
ROAS is revenue per ad dollar, higher is better. Adv % is ad spend as a share of revenue, lower is more efficient.
Source: Budget Analysis workbook, Service Titan Campaign Summary, and Google Ads and LSA exports, June 1-7, 2026. Totals reconcile to the workbook. Year-over-year is the matched June 1-7, 2025 window measured on the same basis. Revenue is campaign-sourced completed revenue. Brand-level revenue year over year crosses the April 2026 attribution fix and is not shown; total revenue and call and job counts are comparable.